gk2gk: Assisting Geeky Singles Discover a Leia on their Han Solo — And The Other Way Around

The Quick Version: With programs like “the top Bang concept” and games like wow developing in appeal almost every day, it’s really no much longer an insult to call some body a geek. Indeed, many people these days may possibly go as a compliment. That is particularly so of this people at gk2gk.com, a dating site that motivates singles to accept their particular inner technical, nerd, or dork helping all of them discover their particular perfect match — because every Han Solo requires his Leia (and vice versa).


I became 12 years old once I 1st read “Harry Potter and Sorcerer’s rock,” and I had gotten very in it that We completed the book in less than each and every day.

My personal love for the story concerning guy Exactly who Lived has only grown much deeper given that many years went by. From the wishing consistent with my personal cousin at Barnes and Noble for your launch of “Goblet of flames” and visiting the midnight displaying of “Order in the Phoenix.” I have a lightning bolt tattoo and a Harry Potter playlist on Spotify. I-go to Harry Potter sunday at Universal Studios every January (proudly using my Slytherin colors!) and see the marathons each time they’re on TV.

Like countless other individuals, I spent my youth with Harry, Ron, and Hermilocal one night stand, and their trip has actually impacted living in plenty steps. Whether it is Harry Potter or any other guide, flick, or computer game, getting excited about a concern often forms exactly who everyone is, exactly who they’re friends with, and also which they date — with no any understands that significantly more than gk2gk.com.

Launched in 2004, gk2gk is the original dating website for single geeks, dorks, and nerds (no matter if they’re into Star Wars, Anime, or Cosplay) discover like-minded men and women for friendship, a night out together, a commitment, and sometimes even matrimony.

Receive a glimpse into the fun, unique realm of gk2gk in addition to equally geeky people behind the site, we achieved out to Senior Affiliate Manager Erica Roth, who shared all the details with our team.

“Mingle” & Some other Interactive Features motivate Singles to Open Up

The gk2gk signup is a common one: it takes only 2 moments generate a profile with basic information like your get older, gender, appearance, and ideal go out. However, gk2gk requires it one step further by asking members to categorize on their own as a “music enthusiast,” “sporty,” “artistic,” or other geeky yet caring terms.

Absolutely actually a part within profile for answering much more concerns like “should you decide could perform lunch with any individual, that would it is and why?” “What’s Your Favorite Board Game?” or creating a concern of your, which are utilized in the corresponding process. You are in addition motivated to feature keywords and phrases within profile for much better matching (e.g., “Larping,” “Dungeons & Dragons,” or “Sailor Moon.” The target is to customize all of them everything you can.

What gk2gk additionally excels at is actually their entertaining features such as Mingle, a carousel of suits that requires “could you carry on a night out together with him/her?” state no and you’re revealed another profile. Say yes and you are provided addiitional information towards person and that can send them a response to a single of one’s concerns to make the journey to understand one another a lot more.

Through this unique system, gk2gk can study on the users’ on-site actions and produce fun, offline-like interactions that finally trigger better connections.

“The entertaining attributes on the site really help you to start,” Erica mentioned.

The motivation Behind gk2gk — Geeks Helping various other Geeks

Spencer Koppel had gotten the idea for a geek-specific dating site in 2004 after experiencing a separation and divorce. Newly unmarried and a self-proclaimed geek, Spencer was actually sick and tired of the dearth options for men and women like him have been into personal computers, crossword puzzles, comical books, and comparable hobbies — and exactly who don’t put increased exposure of look and social standing.

“appearances are not important in regards to just who I would be interested in,” Spencer informed ChicagoReader.com. “It really is more, do we have usual interests? Can we see the same variety of guides?”

He expressed his frustrations to their child, Laina, just who advised he simply take issues into their own fingers, so he did and launched gk2gk right after.

In 2015, Spencer passed the gk2gk baton to Avalanche LLC, a business that creates and markets winning internet sites like their (its basic launch becoming Date.com in 1997 on romantic days celebration). Avalanche presently has over 20 main-stream and niche websites into the online dating market, with a combined 5 million+ subscribed people (2 million on gk2gk alone) in more than 100 nations and 100,000 new singles joining on a monthly basis.

“We love being in the really love business,” their unique motto claims.

Behind the remarkable figures is actually a group which is equally geeky because the men and women they assist. Once they’re not doing things like going to Comi-Con with each other, they are enjoying their particular specific geeky interests — instance Chief Executive Officer Meir Stralhberg watches “Superstar Trek,” CFO Peder Sahlin techniques picture taking and knows the worth of an excellent Hawaiian shirt, and Director of Marketing Carlos Ealdama gathers classic sneakers.

“Im, particularly, a motion picture enthusiast,” Erica included.

Final Thoughts

gk2gk has changed the net online dating world for geeks, and as a fellow technical, i truly admire that. a geek is definitely someone who is excited about something — whether it’s a man playing WoW, a female obsessing over Harry Potter, or a team of men and women reveling within provided interest. We all just want to meet special someone which gets us, and gk2gk is actually streamlining that procedure.

“‘Geek’ is a fairly wide term, so it often means different sorts of people, if they’re tech savvy or into science-fiction or using the internet gaming or comics. Even though gk2gk is a distinct segment dating site, there is an extensive number of possibilities within that niche,” Erica mentioned.

In that same vein, Erica included that the aim for gk2gk is to carry on reaching a much bigger, more varied audience, particularly in terms of attracting even more women.

“We really would like to get more women to the program so it’s a much playing area and other people have actually a better user experience,” she mentioned.